Fast Food in the United States - 578 Words

According to the Center for Disease Control and Prevention (CDC) in 2009-2010 78 million adults in the US were obese. Regarding the youth, 12.5 million boys and girls between the age of 2 and 19 were overweight. The reasons for such alarming statistics may depend of genetic, disease but most commonly, the environment. Compared to other countries, the US is likely to have the highest number of fast food restaurants per square mile. This industry includes about 550,000 restaurants which is approximately the 10% of the ones distributed around the world. Major companies include Mc Donald’s in the first place followed by KFC, Pizza Hut and other 50 chains of fast food and beverage service. Why is fast food so popular in the US? Besides of being accessible and inexpensive, other reasons such as marketing, bio-chemical dependence and the lack of knowledge of how is this food processed may be involved. According to the Prevention Institute, a non-profit organization from Oakland, California, Food and beverage industry spends $1.6 billion a year in marketing to get the attention of the public, especially children who are considered the target market. Advertising campaigns are so effective that nineteen six percent of American kids under 5 years can recognize McDonald’s log; this is the only figure ranked as more recognizable than Santa Claus’. In a normal day, the average American kid watches at least ten food-related ads, transmitted by television, videogames, internet or billboardShow MoreRelatedFast Food And The United States1279 Words   |  6 PagesDaniel Hernandez Professor Fay Lee English 1302 (TTh 10:10-11:35) 30 October 2014 Fast Food and Obesity in the United States Fast food restaurants have revolutionized the United States. It has helped people with low salaries be able to afford food for their family, but at the cost of their own health. Ever since the first fast food restaurant opened, health rates have dropped and keep continuing to drop. The visual argument I have chosen takes place in Africa in an environment that is a nice sunnyRead MoreThe Effects Of Eating Fast Food On The United States1600 Words   |  7 PagesManh Pham Instructor H. Jackson Health 100 Nov 4, 2015 Diabetes In Vietnam, there are only a few fast food restaurants such as KFC and recently McDonald. To be honest, I didn’t eat fast food before until I came to The United States. I Overwhelmed by so many of them because fast food restaurants are located everywhere. Eating fast food is one the many reasons why American people have highest obesity rate in the world. Besides that, lack of health lifestyle, physical inactivity will lead to many deadlyRead MoreFast Food Is A Major Issue For The United States1807 Words   |  8 PagesFast food restaurants have emerged to be a major issue for people in the United States, they have been around since the late 18th century and the fast food industry have only increased parallel to obesity rates in America. Fast food restaurants contribute to the drastic rise in obesity rate in the past 3 decades. â€Å"More than 9 million US children and adolescents are obese, and just as many are at risk of becoming obese(Davis 505). At first fast food impact ed people in a positive way, for exampleRead MoreFactory And Fast Food Industry : A Comparison Of Germany And The United States2335 Words   |  10 PagesWork Ethic in the Restaurant/Fast Food Industry: A comparison of Germany and the United States Germany and the United States approach work in different ways. What causes differing work ethics? In order to understand why, we first need to look at several factors that differentiate Germany and the United States. This paper will examine the differing economies, political structures, cultural differences, and finally, motivational factors of employees in both countries to explain the differences in workRead MoreFast Food And The Kingdom Of The Fast Foods Industry1532 Words   |  7 Pagesof the fast food industry. Since White Castle, which was known as the first fast food chain in the United States, was established by Walter Anderson and Edgar Waldo â€Å"Billy† Ingram in 1921 (Kieler), other fast food chains also emerged such as McDonalds, Taco bell, Burger King, or Wendy’s after 1941 (Wilson). Among those various fast food chains, especially, McDonalds became the biggest fast food chain not only in the overall America but also all around the world (Wilson). Nowada ys, fast food is servingRead MoreEssay An Analysis of Eric Schlossers Fast Food Nation1154 Words   |  5 PagesNew York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in AmericaRead MoreThe Precarious Relationship between the United States and Saudi Arabia1481 Words   |  6 PagesIn the 1940s the United States brought on wave of globalization that ravaged Western Europe. Fast forward to 1979, and the United States is taking advantage of the fear drummed up by the Iranian Revolution in order to secure its influence in Saudi Arabia. Saudi Arabia since then has seen a rise in chronic illness that can be directly tied back to the presence of the United States in this area. After 1979 there was a significant spike in diabetes in Saudi Arabia; it can be argued that increasedRead MoreAre We A Fast Food Nation?1332 Words   |  6 PagesNovember 24, 2014 Are We a Fast Food Nation? Over the past few decades the way Americans eat breakfast, lunch, and diner have change. In the past we used to track our food that involved a lot of physical activity, but now Americans regular routine is to get in the car, drive to drive thru, receive food in a instance, and it has become a habit. Since the recession the fast food industry has recover and it’s doing better than ever. The burgers being the most popular fast food sold in America. AmericaRead MoreThe Rise Of Caloric Intake1458 Words   |  6 Pagesin the United States. The more one possesses, be it land, money or material objects, the higher in social standing an individual or family seems to fall. While excess at first may not sound too bad, Americans have brought this motto into their diets. The steady growth of caloric intake in the American diet linked with recent technological advancements and subsequent decline in physical activity has led to the largest epidemic since polio. Obesity is visible throu ghout the United States. In 2000Read MoreHow Fast Food Affect A French Health907 Words   |  4 Pages How Fast Food Affect a French Health Over time eating has become easier than ever. United States created fast food which the main purpose was to benefit people from eating on the go and today this eating efficiently has spread all over the world. Not only U.S. joined the new eating concept, but many other countries including France. Fast food has spread all over France, and it is the second country with the largest fast food consumer. It is very surprising to see an European country as the second

Plate Tectonics ( 20 Points ) - 1678 Words

Question 1: Plate Tectonics (20 points) Plate tectonics is a theory where earth’s crust in the lithosphere is made up of plates that float on a hot layer of molten magma in the asthenosphere, and moves constantly and under different circumstances causes mountains, volcanoes, and earthquakes to appear. With the evidence of plate tectonics and fossils, it is believed that about 225 million years ago, all the major continents had formed one giant continent known as Pangaea. However, due to possible heat build up underneath the giant continent, Pangaea broke up thus splitting up populations of plants and animals. With the rift, ocean waters filled the areas that once were the giant continent, therefore separating these continents. To this day, landmasses continue to move apart, riding upon their respective plates. The movement of earth’s twelve major tectonic plates helped determine the position and shape of the continents for millions of years. Where the plates meet, and its motions determine the type of boundary. There are four types of boundaries where activity of plate tectonics can be found: divergent, convergent, collisional, and transform boundaries. A divergent boundary in plate tectonics is also known as a constructive boundary. It exists when two tectonic plates are moving away from each other and create rift valleys. This usually occurs between oceanic plates. The sea floor spreading is an example of divergent boundaries. An underwater chain of mountainsShow MoreRelatedThe Plate Tectonics Of New Zealand1581 Words   |  7 PagesStudy of the plate tectonics of New Zealand has been undertaken since the early 1800s, however the most notable discovery regarding the plate tectonic setting was made in the 1940s by Harold Wellman, who discovered the Alpine Fault. Since then, our knowledge of the plate tectonic setting of New Zealand has been vastly expanded, leading to our present day understanding of the topic. A large part of our present day knowledge of the plate tectonic setting has been gained through the study of activeRead MorePlate Tectonics and Crust Oceanic Lithosphere1542 Words   |  7 Pagescrust is 20 to 70 kilom eters thick and composed mainly of lighter granite. The density of continental crust is about 2.7 grams per cubic centimeter. It is thinnest in areas like the Rift Valleys of East Africa and in an area known as the Basin and Range Province in the western United States (centered in Nevada this area is about 1500 kilometers wide and runs about 4000 kilometers North/South). Continental crust is thickest beneath mountain ranges and extends into the mantle. Plate Tectonics * TheRead MoreThe Big Pine, Garlock, And San Andreas Fault929 Words   |  4 Pagesrequires such knowledge to effectively determine conditions at any given point in time. Tectonic Stress and the San Andreas Fault According to Townend and Zoback (2004) the San Andreas Fault (SAF) region has been noted for its possession of stress orientations in addition to the lack of a distinct heat flow anomaly at the trace of the fault. These findings indicate that there are average shear tractions that are less than 20-25 MPa in the seismogenic upper crust. Oftentimes, shear tractions measureRead MoreLab Lesson 2 Essay942 Words   |  4 PagesPart 1 of 1 - 100.0/ 100.0 Points Question 1 of 22 4.0/ 4.0 Points Who proposed that all of the present continents were once joined together in a single supercontinent called Pangaea? A.Alfred Wegener B.Charles Darwin C.Arthur Holmes D. Harry Hess Answer Key: A Question 2 of 22 4.0/ 4.0 Points The scientific community rejected the theory of plate tectonics because Alfred Wegener could NOT A.identify a mechanism to move the continents. B.disprove competing theoriesRead MoreU.s. Geological Survey Registered The Tohoku Earthquake1546 Words   |  7 Pagesearthquake is one that occurs in a subduction zone, an area where one of the earth’s tectonic plates sinks under another (Fig. 2). Although it takes hundreds of years for a megathrust earthquake to start, they are particularly devastating because they deform the ocean floor, resulting in a tsunami.4,5 A tsunami is a huge wave of water caused by vertical movements on the sea floor (Fig. 2).6 The movement of tectonic plates leads to an enormous displacement of water, creating a series of waves.6 As theseRead MoreEssay on EarthQuakes2694 Words   |  11 Pagesintroduced it was learned that many earthquakes are the result of sea floor spreading, but most are caused by volcanic eruptions and plate tectonics. The plate tectonic theory explains that the earth is made up of 20 different plates that are always moving slowly past each other. This action pulls and compacts the plates, creating intense forces that cause the plates to break. This, in turn, causes earthquakes. The energy released then travels along fault lines in seismic waves (World Book Encyclopedia)Read MoreEarth Is The Planet Of Earth1586 Words   |  7 Pageswith surface soils and sediments. In most areas it is about 20-55 miles thick, and is held together by tectonic plates. These plates span across the entire planet , and interact with each other forming geographical features like oceans, mountains, trenches and volcanoes. Before the dawn of mankind it is commonly accepted that entire planet encompassed one giant continent known scientifically as Pangea, but over time, earth’s tectonic plates retracted causing the modern day seven continents. AlfredRead MoreVolcanic and Seismic Events as Proof of Plate Tectonic Theory2670 Words   |  11 Pagesevidence towards proving that plate tectonics theory is valid. A seismic event is the transient motion and release of kinetic energy caused by sudden failure of the earths crust, usually felt as shaking or tremors in the rock mass. Seismic events range in size from barely perceptible tremors to major earthquakes. Volcanic events occur when there is a release of magma, gas and ash from the Earth’s crust. The entire outer surface of the planet is divided into these plate formations with approximatelyRead MoreUsing Paleomagnetic Data For The World s Landmasses Of The Late Triassic Early Jurassic1389 Words   |  6 PagesJurassic. This concept of a supercontinent was originally proposed by Alfred Wegener (Wegener, 1915). He suggested that all continents assembled into a single supercontinent, approximately 300 million years ago, and then according to the theory of plate tectonics, began to break apart 175 million years ago (Rogers et al., 2004) Immense geologic and geophysical evidence have been presented, by Wegener and others, to support this theory for the Late Triassic-Early Jurassic. However when analyzing the paleomagneticRead MoreThe Deaths of People in the Kobe Earthquake Essay1212 Words   |  5 PagesDeaths of People in the Kobe Earthquake As a class we have been asked to investigate Why did so many people die in the Kobe earthquake? In this project I will be covering: 1.Where, when and why the earthquake happened and which plates were involved. 2.What the primary and secondary effects were. 3.How well prepared the Japanese people were for the earthquake. 4.How well people coped with the disaster. 5.How the Japanese authorities put things right

The Media And Gun Violence - 894 Words

Media and Gun violence A current most spoken issue among the public media is gun violence or mass shooting however the crime is not as many as it was twenty years ago. The term mass shooting does not have an official set of definition yet, but the term indicates crime which is killing as many people as possible in a short time frame. The Federal Bureau of Investigation defines it as â€Å"actively engaged in killing or attempting to kill people in a populated area† (Sam Brock, Rachel Witte, and Joe Rojas). A mass shooting can begin due to several reasons: it could be background history, media, despair, or something else. Nico Lang, the author of America’s White Masculinity Complex and The Myth of The â€Å"Senseless† Mass Shooting says, mass shooting can also be related to mental â€Å"functions like the specter of ‘mental illness.’† A number of mass shooters have serious, often undiagnosed mental problems. Are the mass media addressing the ba sic issue clearly? Of course, the media address the issue more than the violence expects to be addressed, but it is not overt enough. †¦.. By examining a variety of news media coverage on the subject of mass shooting, this essay concludes that when choosing stories to cover, the news media must take the general audience into consideration. Ultimately, what is at stake here is the media exaggerate the crime and report it disproportionally, and the distortion of reality can have variety of effects on the viewer or the general audience. The more theShow MoreRelatedGun Violence And Social Media1510 Words   |  7 Pages Gun Violence and Social Media: Rise and Fall Max Barrett ECPI University The Rise and Fall of Gun Violence in the United States I live in and around Richmond Virginia, A place some would consider the northern tip of the bible belt, and a place that is mostly pro-gun. With the recent spate of shootings, mass or otherwise, it is widely believed that the number of deaths caused by the incidence of gun violence in the U.S. has exponentially risen. While gun violence, or the incidence thereofRead MoreHuffprumps Declination Of Gun Violence In The Media887 Words   |  4 PagesThroughout the day on October 9, 2017, The New York Times website covered a variety of stories, featuring numerous articles concerning the Las Vegas tragedy and gun violence in the United States, as well as pieces highlighting President Trump’s declination of the Iran Nuclear Agreement and cutback of employer birth control coverage. The outlet also published stories regarding Harvey Weinstein’s sexual harassment allegations and Steve Mnuchin’s $800,000 travel expenses. Across that Friday, the digitally-initiatedRead MoreC riminal Justice Department Of The Country1377 Words   |  6 PagesThe media plays a significant role in the functioning of society; it forms the primary source of information regarding the matters in the wider community. It is apparent that most people depend on the media coverage of news and gaining opinions towards critical matters concerning the society. Particularly, the issue of gun violence and control has raised controversial debates between the media and law enforcers with different opinions arising from each party. This paper seeks to reflect on gun violenceRead MoreThe Debate Over Gun Laws1672 Words   |  7 Pagesthe legal right to own a weapon that could end your life? Gun control in America has been a long fought out debate. Republicans typically believe that it should be entirely legal for Americans to own guns because it is their right from the Constitution and they need it to defend themselves. Democrats typically believe that guns should not be legal because they are dangerous weapons and they can be abused by violent people. The debate over gun laws has continued to divide American because of the manyRead MoreEssay about Guns and Violence610 Words   |  3 Pagesrecent years the availability and number of guns in the United States has increased. With the media tracking and recording violence, some Americans have begun to question the 2nd amendment’s relevance. With the spree of school and adolescent shootings over recent years there has been an outcry for the prohibition of gun ownership. However, will banning guns stop the rising violence in American culture? It is my belief that we cannot ban guns to solve the violence in our country. In Michael Moore’s filmRead MorePersuasive Essay On Gun Violence1618 Words   |  7 PagesAs we all know gun violence has become an increasingly conflicted issue in the world and specifically in the United States. Gun violence is the leading cause of premature death in the United States as it kills almost 30,000 people and causes about 60,000 injuries annually. But guns are not the main cause of this problem. The problem is Americas culture of violence. We need to understand that guns are not what’s killing people, people are what’s killing people. Although guns may enable killers toRead MoreCrime Prevention906 Words   |  4 Pagespast thirty years, gun-affiliated injuries and deaths have increased among youth. Most of the youth involved in accidental shootings and suicides most often acquire the gun from their own home. Hands Without Guns (HWG) was started in 1995 by the Educational Fund to End Handgun Violence, to tackle this growing problem. The mission of Hands Without Guns is to advocate a public health and education campaign to transform attitudes of 12 to 18 year old youth about violence and gun ownership by emphasizingRead MoreEssay On Teenage Gun Violence1314 Words   |  6 PagesAbstract Teenage gun violence is on the rise. Gun violence has become a major problem for America. We have more privately owned guns than any other country. This could be one of the reasons that guns are being used by teens, because of the access they have to guns. The availability of guns to our youth is making the world unsafe. Although lawmakers are working on gun control laws, I wonder is the problem too far gone. Social Welfare Issue: Teenage Gun Violence Teenage gun violence is caused by individualsRead MoreThe Issue Of Teenage Gun Violence1320 Words   |  6 Pages 1 Teenage Gun Violence Nicole Minor Union University . Abstract Teenage gun violence is on the rise. Gun violence has become a major problem for America. We have more privately owned guns than any other country. This could be one of the reasons that guns are being used by teens, because of the access they have to guns. The availability of guns to our youth is making the world unsafe. Although lawmakers are working on gun control laws, I wonder is theRead More Youth Violence Essay1223 Words   |  5 Pages Youth Violence   Ã‚  Ã‚  Ã‚  Ã‚  Youth violence is an escalating problem in American society today. There are many different factors that can be blamed for this problem. During the last decade of the twentieth century people began searching for answers to this dilemma which is haunting America. Many tragic school shootings have taken place within the last decade that have gained the attention of the public. As of now, no one can give the right answer to the problem or the reason that it happens because there

Comparison of How Gillian Clarke in ‘Lament’ and Boey Kim...

Gillian Clarke and Boey Kim Cheng are both internationally recognized poets whom are most famous for their poems regarding environmental problems. Clarke’s ‘Lament’ focuses on the social and environmental problems occurring as a result of the Gulf War, whereas Cheng’s poem ‘Report to Wordsworth’ discusses environmental issues involving sea life. In ‘Lament’ Clarke uses a clear structure - every sentence begins with ‘for’ which combines with the title to form ‘Lament for [†¦]’ To lament can be an expression of sadness. In this day and age, people express grief and sadness all the time. Often by using the words ‘sorrow’ or ‘grieving’. As these words are used daily, we could say they are stripped from the depth of their meanings . By using†¦show more content†¦In this metaphor, silk represents the satiny, almost shiny look the oil has on the bird - the cormorant almost appears to be wearing silk. As the oil will most likely kill the bird, the last thing he will ‘wear’ is the oil that covers him. This also is a personification of the cormorant. The personification links in to the difference between humans and animals - when humans die funerals are held but when birds die mankind does little to nothing. By personifying the cormorant Clarke calls out to the readers to treat birds with more respect and care. A juxtaposition is also used in the extract ‘the cormorant in his funeral silk’. The word funeral and its connotations are very gloomy ideas, however silk is often thought of as a light, soft material which creates two opposites. The use of juxtapositions and oxymorons stirs the emotions of the reader as words that often have a positive meaning or connotation such as silk, are suddenly linked to negative expressions and ideas such as death. In ‘Report to Wordsworth’ Cheng also makes use of strong imagery. He mainly uses mythological Gods to stress the importance of what people are doing to nature. ‘All hopes of Proteus rising from the sea have sunk; he is entombed in the waste we dump’ is a good example of this use of language. Proteus is a Greek mythological sea-god who can change shape and who is, according to Cheng, entombed in our

How Bp Failed at Crisis Communication Free Essays

string(28) " a lot of things correctly\." How BP failed at crisis communication British Petroleum (BP) suffered a large-scale public relations and crisis communication disaster, when an oil-drilling rig accident on 20th April 2010 incurred a spillage of several million gallons of crude oil into the Gulf of Mexico. This catastrophic spill has been regarded as one of the most severe environmental damages recorded in the U. S. We will write a custom essay sample on How Bp Failed at Crisis Communication or any similar topic only for you Order Now history, causing public animosity and frustration, substantially because of inappropriate BP? s crisis communication plan (Tangley, 2010). The oil spill contaminated local environment and coastline of U. S. states Louisiana and Mississippi. Consequences were severe as the spill crippled heretofore developed Gulf Coast fishing industry for a couple of years. On international scene, it has led to a continued discussion on the safety measures of offshore drilling (Tangley, 2010). On the top of that, BP has been forced to continuously invest into improving of their image in media and on social networking sites, trying to eliminate as much negative PR campaign as they possibly could (McClam, Weber, 2010). BP reacted promptly in their statements, however, without emphasizing the compassion for those who were harmed and by appearing to be insufficiently determined to clean up the environmental disaster. The company should not have been over-optimistic about the scale of the oil spill. On the other hand, BP should have stepped up their social networking communication and assessment of the right spokesperson to a unique situation. Although that crisis scenario is a unique event that is hard to predict, it is definitely not unexpected, considering what business BP operates in. By the year of 2015, 83 percent of companies will face a crisis that will negatively impact their share price by 20 to 30 percent, according to Oxford-Metrica study. This is more likely to happen to oil producing companies, as they are considered to be operating in a one of the most dangerous industries. Facing such a deep company crisis is not only about ways of how to minimize negative exposure in the press; however, it is also about reducing the environmental damage in the first place. Company has to confront the situation without any futile delays and send a clear message to the public in its determination to manage the situation as best as possible. Definitely not by holding out on facts and baffle general public, as BP did (Oxford Metrica, 2011). For example, the officers from BP said that the explosion of Deepwater Horizon drilling at Macondo oil field caused an oil spill of about 2. 7 million barrels. In contrary, the US government’s estimate of 4. 9 million barrels spilt into the sea almost doubles BP? s assumption (Oxford Metrica, 2011). There were several companies involved in the Deepwater Horizon accident. The oil rig was not owned by BP, but a contracting company Transocean. The Macondo oil well was owned partially by BP (65%), Anadarko Petroleum (25%) and Mitsui (10%). The defect of a blowout preventer was supplied by Cameron International (Oxford Metrica, 2011). â€Å"Finally, just before the accident, Halliburton fitted the cement cap intended to seal the well. The number of players involved has given rise to shifting of blame† says the Oxford Metrica study. BP used this opportunity and tried to avoid the spotlight by accusing their contractors and suppliers of being responsible for a Deepwater Horizon accident. George Santayana, a Spanish philosopher, said â€Å"Those who cannot remember the past are condemned to repeat it. † BP? s failure is a perfect example of this dateless quote. As the Exxon Valdez accident badly spoiled the view of general public on oil industry and this case has shown serious under reactions of both Exxon and American government, BP should have devised a risk mitigation plan with various safety features, assuring that similar ecological disaster of these proportions will not happen again. Instead, the company has exchanged a following of a strict safety precautions and minimizing overall safety risk for being a risk-seeking company that is pushing to minimize costs and maximize profit. This accident has proven that the industry has lost a focus on prevention and their control mechanisms could not keep up with the newly acquired technologies in offshore exploration and production. Additionally, the company deliberately overlooked all warning signs that have been present. This game was not worth it, as BP has taken a significant financial hit. Their stock price fell by more than 40% in one week after Deepwater Horizon explosion as it proves Figure 1 which compares a percentage change of stock prices of BP, Transocean, Cameron International and Halliburton early before and after the explosion of Deepwater Horizon. The peak loss of 46% in June 25 resulted into a $95 billion loss in market value capitalization of British Petroleum. Additionally, BP was forced to reserve $39. 9 billion in order to eliminate he consequences of oil spill; also pay $20 billion as a compensation for people directly affected by the spillage; $10. 8 billion as an expense for companies that capped and sealed the oil well and consequent cleaning operations and next $9. 1 billion on additional fees, penalties and fines (Oxford Metrica, 2011). This giving a total of $79. 8 billion entailed a significant decrease in net income for consequent 5 years to come. Figure 1: Comparison of stock prices of companies involved in Deepwater Horizon explosion [pic] Source: Oxford Metrica, 2011. By going back to the PR campaign that has been launched straight after the oil spill, BP has done a very good job when they covered most of the negative publicity. BP? s webpage informed the general public about the will and devotion of the company and how hard they are trying to minimize the environmental damage or help the people affected; while not mentioning a word about the fact that BP takes responsibility for the disaster. Their Facebook account informed the subscribers how the company focuses on using the latest technology available in order to stop the spreading of oil spill. To this moment, BP got a lot of things correctly. You read "How Bp Failed at Crisis Communication" in category "Essay examples" Nevertheless, it is not an immediate action which caused the negative exposure on media throughout the world. Tony Hayward, the CEO of BP, was actively engaged in the PR campaign, was ready to provide interviews to media and was willing to pay all the penalties and fines to the US government. However, Oxford Metrica review claims that â€Å"a string of clumsy comments and cultural misunderstandings, combined with a seeming inability to cap the well, dominated the media and, understandably, fear and anger took hold† (Oxford Metrica, 2011). Despite the fact that BP is a huge global organization, we can observe that both of their public relations staff and higher management structures clearly did not handle the Deepwater Horizon disaster appropriately, at least from a public relations and goodwill point of view. Taken a closer look at what makes a global company with size of BP at least neutral in terms of a general audience perception, using common sense would inevitably lead unbiased observer to identify several key parts. Being as honest to public as possible, quick reaction time, correct usage of social networks and media exposure of the right representatives would most ikely be among them. However, BP undergoing their biggest crisis, not only from the technical point of view and the actual damage inflicted on the environment, but mostly image-wise, failed significantly at reacting accordingly; given the fact that the BP case is publicly known as being the biggest PR failure of the recent history. As mentioned before , being sincere about the huge environment tragedy, that was caused by a company, even if indirectly, is something what public audience would certainly expect. It is obviously a bad idea to try to make it appear less serious than the situation is in reality, especially when media around the world are posting photos and airing images of an oil rig in flames and spilling thousands of gallons of oil into its surroundings. Mr. Thoma J. Roach, journalist from the magazine Rock Products has made a very good point on this matter, noting that BP`s CEO Tony Hayward reportedly said that the Gulf of Mexico is a big ocean and compared the amount of oil pouring into it as tiny and insignificant. However, Roach claimed that such a statement is dismissive and that it pictures environmentalists and all the people in those industries devastated by the disaster as crybabies. Moreover, instead of placating them, it challenged them to come back strengthened with better evidence, more arguments and intensity. He also concluded that such a public relations strategy is only baiting the enemies (Roach, 2010). In simplicity, if Hayward would say something more sincere and actually true, BP could have looked better and avoided more negative publicity not only for the disaster itself, but also for their way of handling it. Even though delivering the information is the most important part of the whole public relations process, one may argue that delivering it too late or in a bad form is as much important. Frederick E. Allen, former CEO of Jacobs Suchard, has made a good point on this matter using the BP? s public relations blunders as an example, mentioning that he would expect hundreds of press release updates from BP Global on Facebook, however during the tough times, BP`s PR section has issued only about hundred of them. On top of that, only few of them had something to do with the spill and its aftermath (Allen, 2012). To improve this part of the strategy, BP clearly needed to utilize all of their resources, including their own web page, to its fullest potential and in appropriate time. What BP shown during their crisis and also afterwards, was clearly a lack of competent people responsible for writing short memos and messages on one of their main communication channels – their website. On the other hand, even when the PR department is doing a tremendous job on social networks, it does not necessarily mean that it will have actual impact. This is caused by the way how social networks are used by the audience. Basically, company needs a massive amount of followers on given social network prior to the actual case, so they can immediately use it to reach their target audience with tweets or updates. So despite BP had a capable social network manager who succeeded in posting a lot of material, they did not really matter too much as BP lacked followers, as their staff weren’t active on this matter before it became a really needed tool in times of crisis (Allen, 2012). As mentioned earlier, significant blunder of the company in PR area was a wrong choice of a spokesperson. A lot of critique went on Mr. Hayward`s head. Thomas Roach has described BP`s CEO as blunt-speaking, hard-edged and criticized BP for using him also as a  chief spokersperson for the company, mentioning that American industry already learned a  lesson from Japanese competitors in the 1980s, specifically, that the person who is the best engineer does not necessarily make the best manager. Tony Hayward was thus a  bad hire for BP, as he was not a  outstanding leader with appropriate communication skills (Roach, 2010). Maybe BP wanted to look like they stood behind their CEO, thus even after his publicly known and very unfortunate quotes, they did not want to take him down and replace him by someone with better set of communication skills. However, Mr. Hayward has most likely done more damage with his inappropriate appearances than it helped BP to look like they are maintaining their integrity. Despite the immediate PR reaction after April 2010, the company seemed to be unable to appreciate the cultural context, since BP did not speak the language which the American public wanted to hear. BP did not appreciate the political context as well and at that time, they heavily damaged the lingering relationship with US government as exclusive emitter of oil-drilling permits for locations rich on oil. To conclude the case, it can be claimed that BP has run their technical operations during the crisis bad, but their immediate PR reaction was even worse. Moreover, BP? s public relations department was over-optimistic and endlessly reassured the general public by optimistic assessments that the amount of spillage is â€Å"relatively tiny† and the situation will be dealt with soon (Roach, 2010). Additionally, the company should have been more compassionate to the victims of the oil rig explosion and to those who were harmed by the latter oil spill. However, this case can be seen as a valuable lesson for not only petrochemical industry, but the whole multinational companies segment of the businesses around the world. Lessons that BP did not learn from the Exxon Valdez case years ago will hopefully be learned by other companies from BP`s case. On the other hand, this environmental disaster has happened during the Information era, when everything is immediately spread worldwide and when one has to respond to the audience as quickly as humanly possible. Thus, it cannot be isolated in a time period of a year 2010, but it must be viewed as a continuous process. Even after all cleaning work will be done, there still will be a future aspect of the case, as general public will keep demanding a preemptive measures by BP. This will create another playfield where BP can work on their public relations and slowly present itself as they have learned their lessons and from now on, BP will become a whole new company with a new approach to safety and crisis management. This actually seems to be the case, as articles in 2011 and further does not generally mention BP in such a bad light as they were doing previously, which can be accounted to applying new PR strategies. Specifically, we can see a good presentation of BP in a NY Times article from the middle of 2011 written by Julia Werdigier, author of more than a thousand articles for NY Times. In the article, BP is given a credit for announcing the new, safer, deep-water drilling standards of BP together with a more general safety measures (Werdigier, 2011). With articles like this, BP is starting to turn their image around. But in the end, only time will reveal if the PR department of one of the biggest multinational companies will learn their lesson. References Allen, F. (2012). The Gulf Spill: BP Still Doesn’t Get It. Retrieved October 22, 2012, from http://www. forbes. com/sites/frederickallen/2012/04/20/the-gulf-spill-bp-still-doesnt-get-it/ McClam, E. , Weber H. R. (2010). BP’s failures made worse by PR mistakes. Retreived October 30, 2012 from website http://www. msnbc. msn. com/id/37647218/ns/business-world_business/t/bps-failures-made-worse-pr-mistakes/ Oxford Metrica. (2011). Reputation Review 2011 [Report]. Retrieved from October 30, 2012, from website: http://www. oxfordmetrica. om/public/CMS/Files/825/Aon_Oxford% 20Metrica%20Reputation%20Review_2011. pdf Roach, T. (2010). BP’s PR Lessons. Retrieved October 22, 2012, from http://www. rockproducts. com/index. php/key-issues/community-relations/9719-bps-pr-lessons. html Tangley, L. (2010). Bird Habibats Threatened by Oil Spill. Retrieved October 26, 2012, from website: http://www. nwf. org/News-and Magazines/NationalWildlife/Birds/ Archives/2010/Oil- Spill-Birds. aspx Werdigier, J. (2011). BP to Tighten Deep-Sea Drilling Practices as It Tries to Rebound. Retrieved October 23 from LexisNexis Academic database. How to cite How Bp Failed at Crisis Communication, Essay examples

Rust In Peace(1990) by Megadeth free essay sample

Oh, boy. This is gonna hurt. Rust In Peace was Megadeths fourth studio album and has been noted as one of the best evers in metal history. I can maybe see why, but I would completly disagree with that statement. There are only a handful of songs I personally like. 1, Holy WarsThe Punishment Due, I first heard this song while playing, suprise, Guitar Hero. As one of the three final boss songs and Megadeth songs in the game Warriors of Rock, this is easily my second favorite song in the entire album. Amazing solo, and of the final boss tracks, this is the easist of them. 2, Hanger 18, this one is ok to say the list. Honestly, just a bit too many solos and instrumentation. It is good though. For thrash metal, this is way too melodic, not like that sounds familar. Yep, its a Metallica clone. I like Metallica and Megadeth but they are usually completly different bands sound wise. We will write a custom essay sample on Rust In Peace(1990) by Megadeth or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Then again, its only a minor complaint. Towards the end however, it goes back to Thrash metal style music. 3, Take No Prisoners, the fastest and heaviest of them all. This easily my favorite of the bunch. The entire song, while short, is super short, straight to the point, yet very complex because of its unison drums and strings. The bass is finally audable for me and deviates alot. This is my 3rd favorite Megadeth song currently. 4, Five Magics, retarded name, for its spot, and retarded intro. This is a slow and heavy track, I guess. Not like Megadeth at all and I dont really like it. Plus, remember in Hanger 18 where I said this has to many instrumental sections. Well this is a good example because half of the song is slow and clunky and we speed up to random nonsense to just go back to slow and clunky. We finally get to the chorus at the end of the of the track, thank god! Im tired of this song. 5, Poison Was The Cure, then we have those songs that have a minute intro and the verses and the choruses are 2 seconds. This starts out very slow with a bass riff that easily gets repedative. We then blast through the rest of the song. The vocal point for me is Dave Mustang and he makes this song at least somewhat listenable for me. 6, Lucretia, this must be a song about an evil which! No seriously it is. It is way too melodic for me and for Megadeth even. The song begins with a witch cackle, must be from Hansel and Gretal, and goes into the most retarded guitar riff Ive heard. The song is, well, not good. The solo is ok and the topic is probably way over done with Shock Rock. 7, Tornado of Souls, I know what your thinking, I must like this song, right? Well, yes actually. I only like the ones everyone knows it seems. I used to hate this one though. Now Im safe in the eye of the tornado. Cool solo and Daves vocals actually work for something that, while thrashy, is a bit melodic and technical sounding. Ah, yes, and the chorus is easily the best part here. 8, Dawn Patrol, Too slow. Too clunky. No good. 9, Rust In PeacePolaris, starting with a Sepultura sounding drum style, especially in Territory, this is not bad. It isnt as good as Tornado of Souls, it has some good solos and a memerable chorus. Well, what can I say. Maybe the album isnt as bad as I thought originally. But that doesnt it still sucks. I would recommend this album due to its standings in the metal community. But its not for me, different strokes for different folks I guess. Rating 4.5/10